Racing
League
Rugby
Cricket
Golf
Olympics
Football
Netball
Motorsport
Combat Sports
Basketball
Other Sports
Sport Nation
Full Noise by SN
Live sport on SN this weekendSEG delivers best half-year result in company history
SEN • February 18th, 2026 12:19 pm
Sports Entertainment Group (SEG – operating as Sports Entertainment Network) has delivered the strongest half‑year result in its history, marking a major milestone for the business as it continues to grow across audio, digital, TV production and events.
SEG reported a 94% increase in EBITDA, reaching $9.7 million for the half year to 31 December, 2025.
This result has allowed the company to return a significant fully‑franked dividend to shareholders. SEG will pay a total of 4 cents per share - a 1 cent interim dividend and a 3 cent special dividend linked to the Perth Wildcats sale - returning $11.2 million in fully‑franked capital to shareholders.
The business also continued its strong momentum in audio and digital, recording 11% revenue growth for the half. Live sport once again played a significant role, with major audience engagement across the AFL and NRL finals, AFL Trade Radio and the Ashes.
SEG’s complementary services business delivered material growth as well. SEG’s TV production company, Rainmaker’s, revenue increased by 61%, and events revenue rose by 32%, reflecting rising demand for SEG’s expanding content capabilities, new studio infrastructure, and growing live production footprint.
The first half also saw continued investment in long‑term strategic opportunities. This included upgrades across SEG’s racing vertical through the integration of RSN, expanded regional programming in Victoria and Western Australia, and new TV programming such as Agenda Setters and Unfiltered. The business also added a new 4K production truck to support live sport coverage.
SEG ended the period in a strong financial position, maintaining positive operating cashflow and a net cash balance heading into the second half of the financial year.
SEN CEO, Craig Hutchison, said the result reflects the strength of the company’s strategy and the growing reach of its content.
“This is the best half‑year result in our company’s history, and we’re incredibly proud of the momentum right across the SEG business,” Hutchison said.
“Our audio and digital platforms continue to grow, and the rapid expansion of our TV and events capability shows how far we’ve come in a short period of time.
"Being able to return a 4 cent fully‑franked dividend while still investing confidently in the areas where we see the biggest opportunities is a terrific outcome for our shareholders and our team.”
