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📻 IMPORTANT AUCKLAND UPDATE 📻
“What a joke”: Star's beer can tattoo slammed
SEN • April 7th, 2025 9:34 am
Adelaide star Darcy Fogarty has raised eyebrows after getting an open can of beer tattooed on his bicep.
The Crows forward posted a video to his social media follows which showed him going into Uncle Winston's tattoo parlour in Adelaide for what he said was his first inking.
"Getting something you love for your first tattoo. I chose Coopers Brewery," Fogarty wrote in the caption.
Coopers replied in the comments: "You'll always remember your first."
It’s part of a paid promotion heading into Gather Round which takes place in Adelaide this weekend, and while it is unknown how much Fogarty will bank from the deal, the partnership execution didn’t sit overly well with Kane Cornes.
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“A can of beer, opened, tattooed on his bicep,” Cornes said on SEN’s Fireball. “You say I’ll do anything for money; Darcy Fogarty has been paid to get a tattoo of a beer can on his bicep, hopefully for a lot (of money).
“I don’t like it; it’s a shocking look for a professional football player to have an open can of beer on his arm because someone has paid him. What a joke.”
With Carlton Draught the long-time partner of the AFL, some questioned if the partnership could be in breach of the league’s sponsorship rules.
The guidelines state that players must “not to accept any sponsorship, endorsement or other commercial arrangement which would compel or require them to promote or endorse any supplier of goods and/or services which compete with AFL Protected Sponsors' or AFL Club Protected Sponsors.”
Channel 7’s Mitch Cleary explained that Fogarty’s deal with Coopers is not seen to be competing with a “protected sponsor”.
“Fogarty is sure to receive a windfall for the move, and Coopers, well they’re already a partner of the Crows,” Cleary said.
“It’s a bit of a throwback to when Geelong’s Garry Hocking legally changed his name to cat-food brand Whiskas to raise money for Geelong while the club was in heavy debt.”
