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Sport Nation
The 'W' takes Mt Smart Stadium's centre stage for heated A-League rivalry
Sport Nation • December 6th, 2024 6:11 pm
The rivalry between the Wellington Phoenix and Auckland FC is heating up again, and betcha, Auckland FC’s Official Wagering Partner, is raising the stakes with a tongue-in-cheek initiative that puts ultimate bragging rights on the line.
As a brand dedicated to amplifying fan engagement, betcha knows that sports are about more than the scoreline; they’re about the moments, the passion, and yes, the cheeky rivalries that make match days unforgettable. Following the Black Knights' now-famous “Welcome to ellington” billboard earlier this season, betcha and Auckland FC are giving the ‘W’ the spotlight it deserves.
This Saturday, Auckland FC will play host to Wellington Phoenix at Go Media Stadium for their much-anticipated second clash of the season. To mark the occasion, betcha has unveiled a bold new citywide campaign: “Will ‘ellington take back their W?”
The question, emblazoned on billboards across Auckland, takes a playful jab while reminding fans of Auckland’s 2-0 win in Wellington last time round.
But betcha isn’t stopping at billboards. To truly up the stakes, the brand has created a colossal 2.4-metre-high ‘W’ trophy that will be on display at Go Media Stadium on match day. The trophy symbolises ultimate bragging rights and will be awarded to the winner of Saturday’s clash. After the match, it will travel to the victorious team’s city, standing as a physical testament to their dominance—until it’s back up for grabs in their next encounter.
“For betcha, it’s not just about the game; it’s about the fans,” said Pip Eriksen, General Manager of Marketing at Entain.
“We’re all about celebrating the energy, passion, and friendly rivalries that make football so thrilling. This initiative is our way of saying, ‘Let’s have some fun and make this match unforgettable—for Auckland, for Wellington, and for every fan in the stands.’”
Beyond the trophy and the billboards, betcha is ensuring fans experience the buzz of match day with exclusive activations, giveaways, and an electric atmosphere at the stadium.
As New Zealand’s newest sports wagering platform, betcha is redefining how fans engage with the sports they love and setting itself apart with Bet Social - a feature unique to Betcha that lets fans bet and chat with their mates all in one place. betcha isn’t just a betting brand - it’s a platform designed to bring fans closer to the action they care about most.
Will league-leaders Auckland retain their ‘W,’ or will Wellington take it back? One thing’s for sure: when betcha is involved, the fans always win.
Kick off is 5pm this Saturday at Go Media Stadium Mt Smart.
Who will stake their claim as the Kiwi voice of sport? | Sport Nation TVC
