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Sport Nation
How to tune into Sport NationNBL and WNBL secure "historic new partnership"
SEN • October 1st, 2025 4:17 pm
The NBL and WNBL have secured a historic partnership with Blackmores Group, underlining the sport’s unique ability to reach a host of demographics from grassroots to professional.
The inclusion of the women’s code reflects the brand’s commitment to celebrating athletes of all levels and reflects the goal of wanting to encourage more females to get involved in the sport.
Thrilled to have renewed the partnership, David Stevenson, NBL Group Chief Executive Officer said: “We are delighted to have Blackmores extend their support across both the NBL and WNBL.
This partnership highlights the strength of our sport and our shared vision to build healthier, more active communities.
“Together, we’re inspiring fans, families, and players at every level of the game to invest in their health. My thanks to Alastair Symington and the Blackmores Group for their support.”
With basketball now Australia’s second largest sport in terms of participation, Jennie Sager, Chief Executive Officer of the WNBL, said the partnership reflects the growing power and influence of the game – particularly for the women.
“We are thrilled to welcome Blackmores to the WNBL family. Their decision to invest in women’s basketball shows just how far the league has come and how much potential lies ahead.
“Together, we will showcase the incredible talent of our athletes while also championing a message that health, balance, and wellbeing are the foundations of success both on and off the court.”
Alastair Symington, Blackmores Group Chief Executive Officer, said: “Our renewed partnership with the National Basketball League reflects our long-standing commitment to supporting active and healthy communities.
“This year, I am thrilled to extend our partnership to the women’s league further strengthening our support for basketball at every level. We look forward to continuing to make health and wellbeing more accessible through basketball and are privileged to have the best in both leagues to support our mission.”
