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Find your SN frequency here“Very important”: AFL's social inclusion boss explains new clause set to diversify AFL broadcasts from 2025
Nic Negrepontis • March 5th, 2025 11:45 am
AFL inclusion and social policy boss Tanya Hosch has confirmed that the league has written a ‘social inclusion clause’ into the television broadcast rights agreement from 2025.
Speaking with Tom Morris, who revealed the clause in August of 2024, Hosch outlined what they hope to achieve with the clause.
“What that means is that we will be working with the broadcasters, who already do an amazing job presenting our game, but just to ensure that we do have more opportunities for people like Chris Johnson, Eddie Betts and other players who have played the game at the highest level to really contribute to the way that the game is discussed and have that perspective included as well,” Hosch told Nine News.
“What we know is there is some amazing talent who are really passionate about the game who are looking for some of those opportunities and I think the game broadcast wise has been improved with more women’s voices, and also the work that we see of people like Eddie Betts and Chris Johnson.
“Having a more inclusive way to ensure that all Australians can see themselves reflected in the game in all different roles is very important.”
Morris explained his understanding of the clause on SEN in August of last year.
“There is a requirement or commitment from the AFL that has been ticked and signed as part of this agreement to have diverse voices, to have representation from minorities,” Morris told SEN Breakfast.
“It is the first time it has been written into a broadcast rights agreement, meaning you can’t just have white men sitting behind a desk for every single broadcast that you do.
“You need to diversify, that is across Seven and Fox.”
The AFL agreed to a new seven-year $4.5 billion broadcast deal with Channel Seven and Foxtel in September of 2022, beginning from the 2025 season.
Watch both full explanations below
