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Important SN update for SouthlandBetfair's Lay Back joins the SENTrack stable
Betfair • June 30th, 2025 12:31 pm
Betfair’s flagship racing program, Lay Back with Betfair, is expanding onto the SEN airwaves, further growing its successful partnership with Australia’s premier sports station.
Lay Back with Betfair provides expert analysis and previews for racing and sport all around the country and is set to air on Friday evenings from 6–7pm via SEN Track.
Regular hosts will include the familiar voices of Tom Haylock, Liam Clancey, and Trent Crebbin, with seasonal experts joining the program, such as Jackson Oldham (racing expert), Joel Williams (AFL expert), and Steve Quick (tennis expert).
The announcement comes on the back of the already successful Betfair Edge program, which airs every Sunday from 11am to midday AEST, and will now continue under the Lay Back banner with Miles Pfitzner and Tom Haylock.
The shows aim to balance light-hearted segments like the Lay Bin with sharp betting insight, serious debate, and high-quality previews and reviews, perfectly aligning with SEN Track’s commitment to entertaining and informing punters.
Julian Bayard, Director of Sport at SEN, “The show’s unique blend of expert analysis, entertaining segments and fresh insights is a perfect fit for our SEN and SEN Track stations. This partnership strengthens our commitment to delivering premium racing and sports content to our audience.”
Karl Kaldawi, Betfair’s Content Marketing Manager, said the move was a natural next step given the show’s momentum and unique appeal.
“Punters have really connected with Lay Back, and what sets us apart is our Lay Betting angle, it’s a fresh take on racing and sport discussion that punters don’t get elsewhere. This move to Friday nights on SEN is about bringing that unique perspective to even more ears.” “The beauty is SEN listeners can now follow their favourite Lay Back tipsters in the Betfair App and get notified when they post tips, even outside show hours. It’s the perfect way to stay connected.”
Betfair’s Brand and Marketing manager Emil Mathias reflected on the expansion and partnership with SEN.
“We are thrilled to be able to partner with SEN to amplify the reach of Lay Back with Betfair across the ever-growing SEN listenership. Taking Betfair’s unique wagering experience to punters right across the country”.
The first episode of Lay Back will air on SEN on Friday the 4th of July from 6pm until 7pm, and the first official Sunday Lay Back on 6th of July from 11-12pm. Follow the show here on Spotify.
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