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Sport Nation
“All in on racing”: SEN to acquire RSN assets
SEN • July 8th, 2025 3:00 pm
Sports Entertainment Group (SEG, operating as Sports Entertainment Network - SEN) has today announced it has entered into an agreement to acquire the radio broadcasting assets of Racing & Sport Network (RSN), in a landmark move that will see SEN become the sole audio broadcaster of racing in Victoria across all three codes.
The acquisition, expected to be complete on 1 September 2025, will be executed for a total purchase price of $3.25 million, payable over three years.
SEN will purchase the assets from the Victorian Racing Industry (VRI), made up of Racing Victoria (RV), Harness Racing Victoria (HRV) and Greyhound Racing Victoria (GRV).
This strategic acquisition reinforces SEN’s commitment to racing and its audience, building on the company’s recent momentum in the category, including the five-year production partnership between SEN’s television arm, Rainmaker, and HRV, which will see 365 days of harness racing broadcast across 28 tracks on Sky Racing.
The RSN assets will be integrated into SEN’s broader audio and digital ecosystem, enhancing the reach and quality of racing content across Victoria and beyond. Whilst some changes to programming may eventuate, SEN is committed to delivering a variety of tailored products for racing fans on RSN. The deal will also see SEN provide some initial RSN programming on simulcast to racing.com.
“SEN is all in on racing,” said Craig Hutchison, CEO of Sports Entertainment Network. “We’re passionate about delivering innovative, engaging coverage that resonates with both die-hard racing fans and casual listeners. This acquisition allows us to bring our unique approach to an even broader audience, and we’re excited about what’s ahead.”
“RSN celebrates its 100th anniversary this year and is an institution in Melbourne’s radio, racing and sports history. We look forward to respecting and protecting that legacy while driving RSN forward into a new, exciting era.”
RSN also welcomed the partnership, with a RSN Director and VRI spokesperson Aaron Morrison, stating:
“We welcome the opportunity to partner with SEN who see a strong future for the three codes of racing in Victoria and are investing to help us realise that. SEN stood out for the VRI as an on-going commercial partner and appropriate next owner of RSN because of their expertise, capabilities, distribution network and their desire to grow audiences.
“This long-term agreement preserves the rich heritage of RSN and the audio broadcast of VRI races that RSN listeners value, while providing opportunities for new and innovative content on the station.”
The acquisition is subject to customary conditions and regulatory approvals.
